Last week, the McCain campaign released a TV ad calling Barack Obama “the biggest celebrity in the world” and comparing him to Britney Spears and Paris Hilton. I have to say I didn’t really expect John McCain et al. to play clean but this is pretty low, even by their standards. For starters, the ad reaches for the heights of hypocrisy. After all, as Carrie Budoff Brown points out, McCain has been hogging the media spotlight for much of his own career. He’s a regular on the late night talk shows and he even had a cameo in Wedding Crashers. In other words, he has embraced the celebrity moniker. Barack Obama’s response—saying the ad was cynical but not racist—is far too charitable a reaction. Paris Hilton’s mom, Kathy, was actually closer to the mark in her response!
Certainly, we would be naive to think this attack ad is a fluke, or a one-off. No doubt this is just the beginning because, mixed in with the stink of hypocrisy, is the unmistakable stench of Rovian political machinations. Using a candidate’s strengths against him was, after all, a technique perfected by Karl Rove in the 2004 “swiftboating” of John Kerry, and the Obama “celebrity” ad smacks of a similar touch. In 2004, the swiftboat ads used Kerry’s military record against him, and now, Obama’s popularity is similarly being used to diminish his appeal.
So why would celebrity necessarily be bad for Obama? Well, being a celebrity is generally a positive thing in the entertainment industry but it’s not such a great asset in politics. Celebrities are valued for one set of qualities, politicians for another. Britney’s fans may appreciate her looks or her ability to sing and dance. It’s harder to identify which of Paris’ qualities makes her famous, but we can all agree that even the most adoring fan would think twice about voting either of her or Britney women into the White House. What, then, does any of this have to do with Barack Obama? Why compare the presumptive Democratic nominee to a pair of celebutantes? It’s really quite simple. First off, we can be sure that education or educatedness—or whatever other qualities might prepare someone to lead a country—do not rank very high on the list of qualities people love in Paris or Britney. This is not to imply that Britney and Paris are unintelligent or uneducated. The point is only that these women are beloved not for their being qualified to lead the country. The Obama comparison thus implies that Obama, like Britney and Paris, is popular—because of his looks or some other quality—but not for his ability to lead. Ergo: Barack Obama is very popular but he’s not ready to lead.
But that’s not quite the end of the story. Entertainment—music, film, sports—has been the one area of public life in which Black people have gained the greatest visibility in American society. Black athletes, actors, and musicians have attained tremendous fame and secured professions for themselves by entertaining the American public. In my view, these accomplishments should be seen as a testament to the resilience of Black people in this country. Alas! No good deed goes unpunished so the Black community is repaid with binary stereotypes that place intelligence and athleticism/artistry/musical talent at opposite ends of a spectrum. “Sure,” the argument goes, “Black people are good entertainers but they’re not so smart. This is why there are so few Black directors, quarterbacks, or music executives.” In other words, talent and intelligence become mutually exclusive categories.
There is, however a deeper level to the athletic/musical/artistic talent-versus-intelligence binary. There is often an implicit assumption that Black people are good at what they do because of some inherent, magical talent that enables them to effortlessly excel at something. This view maintains, for example, that a top Black athlete isn’t at the top of her game because she trains hard and is disciplined. Rather, it’s talent that propels her to the top. Likewise, Barack Obama’s rise to the top of the Democratic presidential race is not due to his intelligence, hard work, grassroots organizing experience, and campaign strategizing. No. Like the magical negro, Barack’s success is due entirely to circumstances beyond his own control. In fact, his success is nothing less than magical because it is so contrary to his own abilities. In other words, Barack Obama is succeeding despite himself (Lets not forget that Rush Limbaugh used to play a song entitled “Barack the Magic Negro” on his radio show).
John McCain’s ad is therefore nothing less than an attempt to remind the American people that there is actually less to Obama than meets the eye. Yes he’s popular, just like Britney and Paris. And, just like Britney and Paris, he’s good-looking. But, just like Britney and Paris, he’s nothing more than an attractive package, pretty on the surface but lacking the depth, the experience, the intelligence that would make him capable of leadership. After all, the ad seems to ask us, who would want Paris and Britney—or Barack Obama, for that matter—to lead this country? By overlooking Barack Obama’s other qualities and presenting him as a superficial, one-dimensional caricature (I say caricature because there is certainly more to Paris and Britney than what’s shown in the media), the ads also aim to devalue him by negating his personal accomplishments. After all, Barack Obama is an impressive person and a formidable candidate in his own right. From his organizing days in Chicago, he has experience bringing people together and transforming ideas into action. He’s also a constitutional lawyer and a professor and, lest we forget, a United States Senator. But by ignoring all of Obama’s other traits and focusing only on the external and superficial, the McCain ads seek to convince us that there’s nothing more to Obama than his fame.
They might as well have just come out and reminded us that he’s nothing more than a talented Black entertainer.


















When is a Racial Slur not Offensive? Never.
Posted in Politics, Race Relations, Racism, Uncategorized, tagged Current Events, Prince Harry Paki Raghead, Race, Racial Slur, Racism, Social & Political Commentary, Thoughts on February 3, 2009 | 8 Comments »
Not long ago, Prince Harry, son of the late Princess Diana and third in line for the British throne, unleashed a storm of controversy after a three-year-old home video was released in which the prince used the terms paki and raghead. The video was shot while Prince Harry was still a cadet at Sandhurst, the Royal Military Academy.
In the first scene the prince pans his camera over fellow soldiers waiting in an airport departure lounge, pausing on fellow cadet Ahmed Raza Khan and referring to him as “our little paki friend.” In another scene, he tells another soldier that he “look[ed] like a raghead.” Prince Harry rightfully caught flak and did the right thing by promptly apologizing, but he’s had more than his fair share of apologists who want us to believe that calling someone a paki or raghead is not really that offensive. But they’re wrong: directing a racial slur at someone is always offensive.
Rod Richards, a former Royal Marine and Foreign Office minister in the Conservative government of John Major had this to say in defense of Prince Harry’s use of the slurs:
And this was the response of Michael Evans, Defense Editor of the Times Online:
Richards and Evans, and the many others who defended the prince, are missing the point. Paki and raghead are not mere pet names that can be tossed around willy-nilly. They are racial slurs and that makes them offensive. For starters, paki and raghead are used solely in reference to South Asians and Arabs/Muslims respectively, and never as terms of endearment or respect. Furthermore, calling people names based on their skin color, ethnicity, language, or region of origin is plain wrong. Even kindergarteners know that. After all, nobody chooses their skin color or where they were born, and nobody should be called names because of things over which they have no control.
But the bigger issue here is that unlike nicknames, which may stem from an individual’s height, weight, or hair color, racial slurs are used against entire populations. And, unlike nicknames, racial slurs are created and used in specific historical and political contexts. In other words, they are created in a context of inequality in which one group (let’s call them the namecallers) creates and uses a slur while simultaneously doing violence to, marginalizing, exploiting, or otherwise denigrating another group (let’s call them the namecallees). For this reason, it is impossible to separate a racial slur from the context in which it was created.
Take, for example, two common American slurs—nigger and gook. These words were created, and came into popular use, at a time when the namecallers were doing some kind of violence to the namecallees. Nigger came into use at a time when Africans were being captured and sold into plantation slavery in the New World, and continues to be used as a derogatory term to this day. Gook came into being as long ago as 1899 and has been used sequentially against Filipinos, Japanese people, Koreans, and Vietnamese people. Is it any coincidence that these uses followed the sequence of America’s wars in Asia?
Similarly, paki came about at a time when newly arriving South Asians were experiencing hostility, to say nothing of violence, at the hands of native-born Brits. Is it any wonder, then, that attacks against South Asian immigrants came to be known as paki bashing? Michael Evans, the Times editor, lent (perhaps inadvertently) support to this point when he reminded his readers that “the term ‘raghead’ is used not infrequently in the Army when soldiers are referring to the ‘opposition’ in Iraq and Afghanistan.” Put another way, this means that British and American soldiers are doing violence to Arabs and Muslims, all the while referring to them as ragheads.
Wars might end and time—to say nothing of equal rights legislation—might pass, but racial slurs do not cease to be offensive, nor do they lose their power to denigrate. Because they are conceived and used in violence, they can never go back to being mere words. To call someone a nigger, a paki, a gook, or a raghead is not just to remind them of the violence done to people who shared their skin color, religion, or birthplace. It is also to point out that they are different, that they do not belong, and that they will always be outsiders in the dominant culture. After all, can nigger be separated from the brutality of the Middle Passage, plantation slavery, and Jim-Crow segregation? Can anyone honestly claim to have successfully divorced paki from paki bashing? When will gook lose its connotation of napalm and free-fire zones? And, long after the wars in Iraq in Afghanistan come to an end, what meaning will raghead retain? Will it really be possible to draw a neat, sharp line between the word and the violence done by British and American soldiers to the people they called “ragheads“?
To be clear, this is not to argue that anyone who uses a racial slur is a racist. The question, ultimately, is not whether it is possible for someone to use these words and simultaneously not be a racist, but whether it is decent to do so in the first place! After all, racial slurs on their own do not constitute racism but their use is an essential component of it. Using racial slurs is an exercise of power by the namecaller, used to establish his dominance over the namecallee and everyone else who shares his skin color, religion, language, or birthplace. In addition to being reminders of past violence, racial slurs let the namecallee know that he does not belong, that he is inferior to the namecaller. The intended use of a racial slur is immaterial: the context in which it was created—in other words, how it acquired meaning and thus the power to offend and demean—is what really matters.
So while Prince Harry may not be a racist (although showing up to a party wearing a swastika armband does little to rule out the possibility), his casual use of racial slurs proves that a top-notch education does not necessarily endow its recipient with common sensitivity, let alone common sense. As for Ahmed Khan, Prince Harry’s “little paki friend” (now a captain in the Pakistani army), there is no way to know how he feels about having been called a little paki: the army has barred him from discussing the matter.
At the end of the day, Prince Harry’s affinity for swastikas and racially insensitive language says a lot about his level of cultural sensitivity, but at least he has enough sense to apologize when he has caused offense. That’s much more than can be said of the people who rallied to his defense and tried to argue that paki and raghead aren’t so offensive after all.
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